Why Case Studies are essential for your business

Creating case studies and using them in your marketing builds customer confidence.  By highlighting what you have done for existing customers through your products or services you can demonstrate the success of that project, helping new customers or visitors to your website understand how you can potentially work with them to deliver something similar.  

Research indicates that 99% of consumers have used the internet to find information about a local business in the last year and 77% of consumers ‘always’ or ‘regularly’ read online reviews when browsing for local businesses.  These figures strongly support the notion that having honest, compelling case studies and customer testimonials to tell your story, is essential.  The case studies provide authentication that your product or service is good quality and valuable to the next customer.

So how do you use them to amplify your message?

Add them to your website

Create an area on your website and aim to add regular case studies to your site showcasing different areas of your expertise and the products/services you offer.  Advertise them on your homepage to draw the visitor in to read the case study.  Reference them on specific pages on your website such as your product page or in your blogs.  Give each case study a separate landing page so you can link to it directly.

Include them in sales presentations

There’s nothing better than highlighting a reference case study when demonstrating how good your product or service is.  This provides that authenticity that what you will do for the new customer has already been achieved.  Use them in sales presentations, exhibitions, workshops, webinars and in sales packs and they are a great tool to send to a new customer to demonstrate the power of your business. 

Share them with journalists, podcasts and bloggers

A good case study often makes a compelling story for readers of national or industry publications, podcast listeners and as a reference for bloggers in online content.  Share them with journalists and bloggers and talk to them about covering your case study.

Highlight your case studies in your social media

People love to read a good story so if you have a case study that reflects the quality of your business, your products or services then by sharing it on social media, you can demonstrate that existing customers rate your existing products or services highly, which in turn builds new customer confidence.  

Re-engage leads who have gone cold

We’ve all been there.  Chasing that particular customer.  Telling them how good your business/products are.  And then they start to become withdrawn as you can’t demonstrate how other customers are using your process, products, or services.  Case studies play a hugely important role in completing the sale and offer a reason to reopen the conversation with an old prospect. 

Great content for newsletters 

Developing interesting content for newsletters will keep your subscribers engaged.  Case Studies make great content for newsletters particularly when you highlight the customers’ challenge and how your business helped that customer overcome that problem.     

 What should you include in a case study?

 A great title to pull readers in.  The title should focus on the problem you solved and the impact it made.

Highlight the customers challenge – what problem were they facing or what gap did they have that they needed to resolve?

Describe your solution – what did you do for them, how did you solve their challenge or help them plug their gap.

Outputs and impacts – what does the customer think about the solution you have given them and where has it had the biggest impact on their business.  (A testimonial is often very powerful to include in this section).

At Taylor Communications, we create case studies for our clients.  If you would like to speak to us about doing this for your business, get in touch.